Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (02:59) - What does Alexandra think of the name "Everyone Hates Marketers?" (03:18) - Are memorable brand names only for "non-boring industries?" (06:36) - The surprising reason why you should never use focus groups for testing names (08:14) - Specific examples of brand names that would have been killed by focus groups (09:38) - People tend to struggle with names that are mispelled (10:30) - Brand names that result in an eye-roll (11:19) - The surprising faux pas that can limit your growth potential and confuse customers (12:27) - Everyone hates... super clever names (14:52) - The least boring name, ever? (15:25) - If you're working at a tech company, avoid this. (16:07) - You're not going to be there to explain your name... So don't be smug about it. (16:46) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (18:41) - The ultimate acid test for your brand name (21:25) - Step 1: How to come up with an emotional brand name (26:51) - Step 2: Find words. Lots of them. (32:31) - The longest lasting brand investment to make (34:32) - How the general public reacted to the "Spoon Me" name (36:22) - How a racy brand name can backfire (38:22) - Step 3: Come up with TONS and TONS of names (41:53) - What Alexandra recommends to learn to stay ahead (43:23) - The top 3 resources shared by Alexandra ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (02:38) - The problem with our obsession with algorithms (03:35) - Choosing between high-quality content and "clickbait" content (10:28) - How does Amanda seem to "do it all?" (13:50) - A typical week for Amanda (14:58) - Preparing a few pieces of content (17:24) - Where does Amanda store her content ideas? (18:43) - The difference between "Oh shit that's good" and "Oh shit that's nice" (22:08) - How does Amanda lean on her intuition? (22:56) - How to turn ideas into actual content? (24:38) - How does Amanda write such good content? 4 insights. (28:56) - Using templates vs. heuristics (29:38) - The ONE question to ask yourself when creating content (31:43) - Amanda's writing process (32:27) - SparkToro's social media calendar (33:40) - Trying to "ship something" every day (35:53) - How to get most out of the content she produces? (39:57) - Amanda's involvement in SparkToro's strategy (42:54) - Top 3 resources recommended by Amanda (44:20) - How to connect wiwth Amanda ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere.Topics covered:(00:00) - Intro (02:14) - Main symptoms of a poor voice (04:26) - Why a good brand voice is like a fart in a lift (06:40) - Third mistake: leaning on the wrong things (07:43) - Values = bullshit (08:21) - Specificity ftw (09:30) - You already have a voice (unless you use interpretative dance) (11:24) - Why your voice can't be dictated by your customers (15:04) - First step to redefining your voice: audit (19:14) - Why getting an outside perspective might help (22:58) - Secondn step to redefining your voice: competitors (24:30) - Third to step to redefining your voice: see & feel (31:43) - How to define a brand voice parameter (35:50) - Examples of brand voice parameters (39:26) - Fourth step to redifining your voice: roadmapping (42:08) - How to get decision makers on board (44:24) - Proving ROI for brand voice work is a b*tch (48:54) - What should we learn today that will help us in the next 10, 20, or 50 years? (49:45) - Top 3 resources Beth recommends (51:23) - How to connect with Beth ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered:(00:00) - Intro (06:07) - Building a healthy consulting practice: asking the right questions (10:54) - Identify triggers for potential clients (21:18) - Be a liberating force, not an occupying force (25:41) - Building trust through question gaps (32:01) - Why expertise is largely defined by irrelevance (32:45) - Categorize your knowlege so it becomes a mathematical model (35:30) - The deeper your expertise, the broader your interests need to be (41:12) - Turning knowledge into models (48:08) - Keeping your mentalh health in check (54:16) - What should you learn today that will help you in the next 5, 10, 50 years? ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 hours.Topics mentioned:(00:00) - How to Create Things People Want to Pay For in 24 Hours (Or Less) (04:26) - Build quickly using intuition (08:22) - System 1 thinking (10:17) - B2C mindset (17:48) - What to tell people to get them moving (24:53) - About time (34:04) - Ruthlessly prioritize your project scope (43:54) - Learn quickly (47:57) - RCP vs. ICP (52:54) - Anti-climactic launch ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO.In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.Topics Covered:(00:00) - S3005-Jennifer and John (02:42) - Why are most agencies so fucking boring? (06:35) - What the previous website looked like (09:41) - How market research was done (15:02) - Internal pushback (18:10) - Batman inspiration (21:40) - Anti-hero approach (24:20) - How did John get Jennifer on board? (28:59) - How was the new narrative created? (36:01) - Getting negative feedback on LinkedIn from a client (40:42) - Direct mail campaign pushback (44:54) - What was the mood like during the rebrand? (47:16) - What happened when the new brand went live? (50:57) - Did the agency go bankrupt? (52:56) - Top 3 recommended resources (56:32) - How to connect with Jennifer and John ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.  Topics Covered:[00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn.***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.Topics Covered:(01:33) - Brain-Friendly Marketing Strategies. (04:35) - Principle of reciprocity. (12:41) - Autonomy bias in behavior. (13:48) - Marketing with illusion of control. (16:46) - Illusion of choice in marketing. (20:12) - Rhyming phrases for credibility. (23:50) - Autonomy bias examples. (27:22) - Rational vs irrational needs. (30:06) - Rhyming phrases in marketing. (32:23) - Cognitive fluency in marketing. (36:22) - Simplifying language for credibility. (40:30) - Priming and spending behavior. (42:34) - Pain of paying and priming. (46:23) - The Goldilocks effect. (48:05) - Magnetic middle and Goldilocks effect. (51:59) - Redesign project failure. (53:53) - Unconventional credit card marketing. (57:49) - Autonomy bias and memory. Resources Mentioned:Influence: The Psychology of PersuasionNancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesThe Brainy Business PodcastBrainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingHBT Marketing***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times.Topics mentioned:[00:01:41] Coping with uncertainty.[00:04:22] Uncertainty Expert framework.[00:07:00] Taking risks in marketing.[00:10:00] Dealing with uncertainty.[00:13:39] Framework for uncertainty.[00:16:21] Getting past fear, fog, and stasis.[00:19:11] Uncertainty tolerance.[00:22:40] Emotional regulation in uncertainty.[00:26:10] Gut instinct and intuition.[00:28:01] Embodied cognition and intuition.[00:31:10] Marketing under extreme pressure.[00:34:19] Conviction narrative theory.[00:37:25] Overcoming negative thoughts.[00:40:31] Embracing uncertainty.[00:44:38] Overcoming adversity.[00:47:19] Overcoming negativity bias.[00:50:57] Connection: the key to getting unstuck.[00:53:43] Connection and its importance.[00:56:54] Negative space of advertising.[01:02:31] Importance of language in marketing.[01:03:06] Marketing as a force for good.Resources mentioned:The Uncertainty ExpertBe More PirateCentre for the Study of Decision-Making Uncertainty***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.Topics mentioned:[00:02:10] Marketing-led growth in B2B.[00:03:46] Mass marketing and rapid learning.[00:08:30] Working for a European company.[00:10:57] Fast execution-oriented design service.[00:14:23] Subscription-based business model.[00:17:16] Biopersonas and Designer Dan.[00:21:35] Uncovering customer pains.[00:25:08] Buyer personas development.[00:27:16] Investment in design by companies.[00:30:40] Unlimited design services.[00:35:53] Selling convenience and time-saving.[00:37:45] Instagram Advertising Insights.[00:43:26] Enterprise customer retention.[00:45:23] Inbound marketing and sales.[00:48:20] Planning for hyper-growth.[00:52:03] Marketing and confidence in leadership.[00:55:59] Learning from podcasts.Resources mentioned:Brendan Hufford's newsletterAmanda NatividadMasters of Scale podcast***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘