Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

The Art & Science of Marketing Campaigns that Speak to the Brain

May 23, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
How to Deliver the Right Message to the Right Person at the Right Time
02:46 • 2min
3
The Principle of Reciprocity
04:58 • 4min
4
The Power of Reciprocity
09:23 • 2min
5
The Power of Behavioral Science
11:49 • 5min
6
The Importance of Choice
16:56 • 2min
7
How to Persuade People to Take Action
19:09 • 5min
8
The Autonomy Bias
23:47 • 4min
9
The Role of Rhyming in Marketing
28:06 • 4min
10
The Power of Rhyming
31:51 • 4min
11
Cognitive Fluency in a Boring Industry
35:37 • 3min
12
How to Test Your Jargon
38:42 • 2min
13
The Effects of Priming on Behavior
40:31 • 5min
14
The Pull of the Magnetic Middle
45:24 • 5min
15
The Biggest Disappointment I Had in My Career
50:08 • 2min
16
The Von Restorff Effect
52:23 • 4min
17
The Importance of Behavioral Science in Marketing
56:05 • 2min
18
How to Be a Better Listener
58:29 • 2min