Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Art & Science of Marketing Campaigns that Speak to the Brain

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Power of Behavioral Science

In this episode, Jarrett Bellini lays out the principles of marketing in a new way. He challenges listeners to find some that are mostly unknown or more likely they've never heard of them. One example is an AT&T campaign where people were asked to choose their favorite plant and movie for 18 months. The company ended up using something that turned out to be called autonomy bias.

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