Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Art & Science of Marketing Campaigns that Speak to the Brain

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Cognitive Fluency in a Boring Industry

A lot of folks, especially founders, in a really struggle to talk about their product and what they tend to do specifically in quote unquote boring industries is to just use jargon. And there have been some studies that are run that have been run that actually show this that people prefer more easily accessible language. So, I always say, like, don't use the 75 cent word when a 25 cent word will do,. You know, use that simpler expression, you know, it's not going to cost you anything, it's actually going to buy you something.

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