Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Art & Science of Marketing Campaigns that Speak to the Brain

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Power of Reciprocity

There's a great book about gifting a call, Giftology by John Rulin. You don't want to send swags of your company with your logo on it at the same time every year right? You want to send something that is personalized, that they can keep on their desk, for example, forever. And I'm just going to add an example of this. So in the book, I'm going to bastardize it. But anyway, in the book he says that he discovered a power of gifting by getting his client and he knew he was a big fan of a very kind of expensive brand of clothes. In order to impress him, he basically bought an entire world

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