Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Create Things People Want to Pay For in 24 Hours (Or Less)

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Jun 13, 2023
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INSIGHT

System One vs. System Two Thinking

  • System one thinking is intuition and rapid decision-making without conscious awareness.
  • System two thinking is slow, deliberate, and analytical, used for complex decisions and research.
ANECDOTE

FOMO Badge Controversy Story

  • Ryan launched badges for FOMO with playful, controversial designs and copy.
  • The first-click badge referencing Christopher Columbus caused backlash from customers and was removed.
ADVICE

Set a Minimal Achievable Goal

  • Reverse engineer your minimum viable goal that gives you a sense of achievement.
  • Hitting that minimum helps you overcome imposter syndrome and builds motivation.
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