Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Create Things People Want to Pay For in 24 Hours (Or Less)
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Jun 13, 2023 Can intuition help you build something people will pay for in a day? Ryan Kulp explores fast and slow thinking, why entrepreneurs get stuck in imposter syndrome, and how hard work and ruthless project scoping turn ideas into real products. They also discuss finding your first customers and why launches don’t need to be big, dramatic events.
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System One vs. System Two Thinking
- System one thinking is intuition and rapid decision-making without conscious awareness.
- System two thinking is slow, deliberate, and analytical, used for complex decisions and research.
FOMO Badge Controversy Story
- Ryan launched badges for FOMO with playful, controversial designs and copy.
- The first-click badge referencing Christopher Columbus caused backlash from customers and was removed.
Set a Minimal Achievable Goal
- Reverse engineer your minimum viable goal that gives you a sense of achievement.
- Hitting that minimum helps you overcome imposter syndrome and builds motivation.