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How to Create Things People Want to Pay For in 24 Hours (Or Less)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Cognitive Dissonance of Hard Work

I would say from my experience, for example, writing. In English, let's say, at a level where I'm happy with, took me years of hard work. You can work smart or not harder if you're really smart. But the problem is that because the only two groups who disagree with hard work are either really lazy or really smart, it only makes sense that some portion of those lazy people actually think they're in the other group. And that's why this is an offensive thing to say. Average intelligence people like you and me don't have any problem with the idea of working smart, working hard.

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