Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Create Things People Want to Pay For in 24 Hours (Or Less)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Select a Good RCP

An RCP is someone that I can email or DM on Twitter with high certainty they will reply. The types of people who are your RCP on day one are also a lot easier to get in touch with. If there's a gatekeeper to your RCP, maybe that's not really your RCP. And then you have stuff like joy, do you like serving them working with them? Or do you fucking hate this group? This is where it's always good to go after people to have like, hobbies that they are really they love.

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