Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Oct 17, 2023
Learn how to build an audience of future buyers with Katelyn Bourgoin. Topics covered include spotting social media trends, cognitive biases, connecting on social media, and capturing audience attention.
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Episode notes
1
Introduction
00:00 • 2min
2
Building an Audience: From Sponsorship to Expertise
01:58 • 12min
3
Leveraging Trends and Cognitive Biases
14:14 • 2min
4
Understanding the Halo Effect and its Influence on Perceptions
16:09 • 2min
5
Understanding Biases and Behaviors: Evolutionary Perspective and Behavioral Economics
17:52 • 3min
6
The Importance of Identifying a Clear Topic and Audience
20:44 • 18min
7
Understanding Trigger Events for Effective Content Creation
38:47 • 21min