Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Building an Audience: From Sponsorship to Expertise

This chapter explores the importance of having a large audience for certain business models, such as sponsorship and cohort-based challenges, but also emphasizes that it's not necessary for every business. They discuss the pitfalls of building an audience solely for ego purposes and highlight the need to focus on valuable expertise rather than virality.

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