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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)
Sep 19, 2023
Joe Pulizzi, the man who wrote the playbook, shares his no-BS steps to dominate content marketing. Topics covered include spotting real content creators, embracing uniqueness, quality vs. quantity debate, finding your target audience, grasping audience needs through the 'listening post' tactic, crafting a unique content mission, picking the perfect platform, prioritizing finances, and monetizing content.
39:30
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Quick takeaways
- To succeed as a content creator, focus on identifying your target audience and creating content that addresses their specific needs and pain points.
- Choose a primary platform to consistently deliver your content and engage with your audience, while using social channels to complement and amplify your message.
Deep dives
Identifying the Target Audience and Crafting the Story
To become a successful content creator, it is important to identify the target audience and craft a compelling story that resonates with them. This involves understanding the pain points of the audience and creating content that addresses those needs. By focusing on a specific niche and differentiation area, content creators can stand out from the competition and build a loyal audience.
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