Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)
Sep 19, 2023
Joe Pulizzi, the man who wrote the playbook, shares his no-BS steps to dominate content marketing. Topics covered include spotting real content creators, embracing uniqueness, quality vs. quantity debate, finding your target audience, grasping audience needs through the 'listening post' tactic, crafting a unique content mission, picking the perfect platform, prioritizing finances, and monetizing content.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building a Successful Content Business
01:46 • 23min
Finding Opportunities and Choosing a Content Platform
24:33 • 2min
The Importance of Consistency and Being Interesting in Content Creation
26:11 • 2min
Patience and Cutting Back Expenses
27:47 • 6min
Building a Successful Content Marketing Empire
33:33 • 6min