Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***We're going to switch things up this week.Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email.Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers.Topics covered:The top 5 most downloaded episodes of the podcastWhat the future is for the Everyone Hates Marketers brandHow I organize my daily and weekly work scheduleWhat I wish I'd known before I started this podcast5 lessons on how to start your own podcastHow I deal with information overload in digital marketingMy biggest aha moment while interviewing guestsHow I get high profile marketers to join my podcastAnd more...  Resources mentioned:None.***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How can we use story in our marketing strategy and drive more business?Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business.Topics covered:The reason why storytelling is valuable for marketersWhy the storytelling process starts with your end resultMichael’s favorite marketing story (and what made it powerful)How to find a protagonist your audience empathizes withWhy the hero in every story must endure a crisisThe goal of story obstacles and how to create meaningful conflictWhat your ideal aftermath is with persuasive storytellingHow to use dialogue to transport your audience with storyResources mentioned:Storytelling Made Easy by Michael HaugeMichael Hauge's 6-Step Success StoriesTiny Little BusinessesThe King’s SpeechDotCom Secrets by Russell BrunsonExpert Secrets by Russell BrunsonSapiens by Yuval Noah HarariHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to learn how to write a sales hook for your business in 60 seconds?Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.Topics covered:Why winning your prospects’ attention comes firstThe key difference between cold leads vs. warm leadsHow Kevin uses stand-up comedy to connect with his audienceHis four-step system for writing an irresistible sales hookWhy marketing yourself is the hardest thing you’ll ever doWhen you should talk about yourself vs. your customerHow to sell something when you can’t use your own storyHow to interview your customers like a journalistResources mentioned:Copy ChiefThe Truth About MarketingCopy Chief RadioHow to Send Emails with 83%+ Open Rates (Not a Clickbait)The 60-Second Sales Hook by Kevin RogersMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBasecamp 3***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who are social media influencers and how can they help your business?In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.Topics covered:Why influencer marketing isn’t really a new trendHow to avoid negative influencer partnershipsWhat steps to take when creating a social media campaignWhy campaigns start with your customer (and not influencers)How to identify the right creators for your audienceWhat to say in your first outreach and how to stand outThe future of influencer marketing and brand relationshipsResources mentioned:August UnitedLumanuGrin.coPurple CowHey, Whipple, Squeeze ThisThe Storytelling EdgeContagiousCall To Action Conference by UnbounceMarketing Over CoffeeTyler Farnsworth on TwitterTyler on LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.Topics covered:How social media has transformed the concept of brandingWhy companies must know what values they stand for todayFinding out what your customers care about (and how they communicate)The difference between your existing customers vs. leads you want to attractHow to tell a story about your brand that delivers valueWhat three key story concepts your brand can tellWhy marketers should focus on empathy for their customersResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps26 Types of Brand Positioning to Stand Out In Your Customer’s MindAll of the Abovet3n - digital pioneersProduct Positioning: 5 Proven MethodsHow to Use Jobs-to-be-Done to Read Your Customers' MindsBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyWhy Am I Crying All the Time?Happy Money: The Science of Happier SpendingSXSW: South by Southwest ConferenceSeth Godin’s Marketing Secrets to Launching a New BusinessPurple Cow13 Positioning Principles From Hungry Hungry HipposBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Neville Medhora?Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.What is the Kopywriting Kourse?The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.Topics covered:Neville Medhora's Copywriting AdviceIn this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It's not only the written word on the page but the reaction in your brain when you read those words.How to Beat Writer’s BlockAccording to Neville, you can get over writer's block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.How to Write a Good About Us PageWant to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What's the next step for your reader?Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the ecommerce website that sells physical products.How to Write Good HeadlinesWe also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes. The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.Resources mentioned:Kopywriting KourseAirtableSwipe FileAbsurd Calls to ActionHow to Create an Amazing “About Us” PageThe Boron LettersThe Adweek Copywriting Handbook***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.Topics covered:Why scarcity and urgency are powerful persuasion techniquesWhy makes people motivated to take action on promotions with a deadlineThe best way to determine if there’s a market for your product or serviceHow to make a compelling first offer to your target audienceWhen you should start preparing your customers for a product launchHow to hold people’s attention with email marketingThe day promotions are proven to have the highest number of salesHow many emails you should really be sending to your listWhy it doesn’t matter when people unsubscribe from your email listResources mentioned:Deadline FunnelInfluence: The Psychology of PersuasionThinking, Fast and SlowHooked: How to Build Habit-Forming ProductsHow to Send Emails with 83%+ Open Rates (Not a Clickbait)Perry MarshallSphere of InfluenceThe Ultimate Guide to Google AdWordsAdvanced Google Adwords***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You want your website to rank high on Google, right?  You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.Topics covered:The first step toward designing a conversion-optimized websiteWhy you need to understand how your potential customers talk for SEOWhat questions to ask to find the terminology your customers useHow voice search will drive the future of SEOThe step by step process Nick uses for completing keyword researchHow to target keywords for different points in the customer journeyThe reason why SEO is really about understanding your customerHow to transform keyword data into a website that convertsWhy website design must come after your content is writtenThe importance of mobile when it comes to website designResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersFrom the FutureKeyword KegAhrefs: Competitor Research Tools & SEO Backlink CheckerSEMrushHow To Do Keyword Research in 2018 For SEO - ImFromTheFuture.comJR Oaks on TwitterRyte: Simplify your digital marketing toolsetBusiness Casual Copywriting with Joel Klettke3 Steps to Write Copy That Converts with Joanna WiebeTraffic Think TankMatthew BarbyBacklinko: SEO Training and Link Building StrategiesWebris: The Complete Guide to Blog SEO***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out.My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.Topics covered:Why brand positioning is more important than ever todayHow analyzing 1,200 case studies led Ulli to a unique positioning methodWhat three key categories build the foundation of every positioning statementWhy the way people behave (or don’t behave) is your starting pointThe easiest solution for satisfying your customers’ needsHow to determine what really differentiates your product or servicesThe importance of barriers and why people wouldn’t use your categoryHow to use the five senses and brand rituals to create an experienceResources mentioned:Product Positioning: 5 Proven MethodsHow Smart Positioning Can Make Your Marketing 10x BetterPositioning-Roulette Method CardsSapiens: A Brief History of HumankindWARCEffie WorldwideInfluence: The Psychology of PersuasionMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyFirst The Trousers Then The ShoesChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘