I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Want to learn how to write a sales hook for your business in 60 seconds?

Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.

Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.

Topics covered:

Why winning your prospects’ attention comes first
The key difference between cold leads vs. warm leads
How Kevin uses stand-up comedy to connect with his audience
His four-step system for writing an irresistible sales hook
Why marketing yourself is the hardest thing you’ll ever do
When you should talk about yourself vs. your customer
How to sell something when you can’t use your own story
How to interview your customers like a journalist

Resources mentioned:

Copy Chief
The Truth About Marketing
Copy Chief Radio
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
The 60-Second Sales Hook by Kevin Rogers
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Basecamp 3

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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