Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Don't Talk About Yourself

"We are not talking about features. We are barely talking about benefits erse," says Bute. "What your a audience is hearing is story, and they're instantly connecting", he adds. 'And here's an interesting fact of psychology, when somebody helps you a see your problem through a new lens, you instantly make the deduction that they are the best person'

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