Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Interviewing Your Best Customers

Dan: It's easier to start with you, your own story. One of the best ways is to talk to your best customers. Make sure you understand the language of people who not yet solved their problem. Use this exact same framework, by the way, identity, struggle, discovery, result.

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