Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

How Do You Develop a Humor Formula for Stand Up Comics?

i hated the idea of being formulaic. That meant you were a hack, right? And so it wasn't until i became a copy writer and needed these frameworks to make my work easier and faster, that i appreciated them. There is this joke formula that i call the persona joke formula. It's the one that comedians rely on when the stakes are high. So the stakes are never higher for a stand up comic when they get their first national television appearance.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app