Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Pick Up Headlines

"We're always going to need headlines. There's a million resources on how to write them," he says. "Don't try to close the deal in the headline, you know." Headlines have one simple job: get the next of copy read or video played,. It's just letting people know they're in the right place and invited to be part of a conversation.

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