Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Connecting With the Audience

i always say the most valuable thing somebody can pay us up front is not money, it's attention. And if you do a good job of winning somebody's attention, do something valuable with it. So y, i think it's intention and you don't look like you said id love to use humor and my marketing. We're working on a video now that i think is incredibly funny. But one of the things we're struggling with now that we're in in post production is, are we balancing what's crazy and funny about this video with the real message?

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