Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered: Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.Topics covered:Why most entrepreneurs are lying about their 80-hour work weekThe reason why so many marketers struggle to market themselves wellWhat you must do to avoid becoming an annoying marketerThe easiest solution for identifying what problems you solve for your audienceHow to understand market sophistication (and why it’s a huge advantage)What questions to ask your customers to find out their deepest desiresWhy competing on price alone won’t build a profitable businessHow to write a message that resonates with your audienceResources mentioned:The Arena: Virtual Coworking SpaceThat Seems Important - Margo Aaron’s websiteHow to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre ChaperonThe Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’SouzaHow to Convince People to Buy Without Being Pushy - Sean D’Souza3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna WiebeValue Proposition: What Is It & How to Create One - Episode 52 with Momoko PriceMy Life in Advertising and Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyCopy Hackers@MargoAaron on Twitter***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.Topics covered:Why most statistics don’t give insight into your customerWhat happened when the largest consumer goods company in the world pulled most of their digital advertisingThe #1 reason chasing your customer persona is a waste of timeWhat the future of data privacy looks likeWhy consumers may eventually get compensated for their dataHow BJ tested word of mouth marketing against popular social media tacticsWhy he’s promoting his latest book release by giving away for freeResources mentioned:Social Media is Bullshit - by BJ MendelsonPrivacy: And How to Get it Back - by BJ MendelsonOnline Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob HoffmanDHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier HanssonMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBuyer Persona - Episode 50 with Adele RevellaBasic Attention TokenBJMendelson.comInfluence: The Psychology of Persuasion by Robert CialdiniCaptivate: The Science of Succeeding with People by Vanessa Van EdwardsBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.Topics covered:Why most companies struggle to develop a system for attracting leadsThe costly mistake marketers make when it comes to their website designHow auditing is the first step new marketers should take in demand generationThe unexpected reason why promotion is the last thing you should think aboutWhy small teams should go after key objectives vs. individualsWhat marketers miss when it comes to communication and small winsHow we set expectations along the customer journey and why they matterWhy we need to become comfortable with video and public speakingResources mentioned:SaaS Monetization - Episode 24 with Patrick CampbellDan MoyleToastmastersDale Carnegie - Public Speaking TrainingPatrick Campbell: ProfitWell BlogPatrick Campbell: Price Optimization Blog@mvolpe - Mike Volpe on TwitterSales experience for marketers book or another podcast episode@JeanneHopkins - Jeanne Hopkins on TwitterJeanne Hopkins on LinkedInMarketing vs. Communications: The Surprising DifferenceBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.Topics covered:Why businesses should stop creating more new contentWhat it really means to repurpose your contentHow to determine whether a piece of content is ideal for repurposingThe process for deciding which content marketing channel to focus onHow Brittany developed a consistent system for repurposing contentThe unexpected reason “evergreen content” is a mythWhy you need to update old blog posts and what to look forWhat she learned from the biggest mistake in her careerResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsWork BrighterContent Shock by Mark SchaeferSitcom by Saul AusterlitzZapierKilling Marketing by Joe Pulizzi and Robert RoseCreate Unicorn Content - Brittany Berger’s YouTube channel***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.Topics covered:Why most companies won’t design a career path for youThe real reason success in entrepreneurship isn’t about what you want to doWhy the daily format of your work is more important than the dutiesWhere to find the right business idea when you’re cluelessHow to create your ideal full-time job when it doesn’t exist yetThe counterintuitive approach to networking for introvertsWhy your ideal target audience is wealthy peopleWhere to search online to discover problems you can solveResources mentioned:How to land your first digital marketing job (with no experience)Get BullishBullish ConferenceThe Best Business Strategy is One That Makes You Money by Jennifer DziuraMarketing: SubredditThe Lean Startup by Eric RiesLean Analytics: Use Data to Build a Better Startup Faster by Alistair CrollThe Bullish SocietyCustomer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to build a marketing team for growth, the non-sleazy way?Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.Topics covered:Why most well-known growth hacks won't work for your businessWhat the biggest sin in marketing is today and how to avoid this mistakeThe easiest method to use for providing more value to your customerWhat first step to take when building your marketing teamWhy you must hire a good storyteller (and why humans will always love stories)The surprising reason you should interview potential content marketers on the phoneWho your second hire should be on your marketing teamWhy we shouldn't focus on marketing data and analytics from the startHow to align a team with specialized skillsets togetherThe real explanation for why growth hacking has a bad reputationResources mentioned:RecruiteeGrowth Tribe AcademyTech CrunchTrelloAsanaStorytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael HaugeBrian BalfourAndrew ChenZest.ioMomentumLean Analytics by Alistair CrollPurple Cow by Seth GodinEpisode 31:Yam Regev on Everyone Hates MarketersEpisode 39: Nichole Elizabeth DeMeré on Everyone Hates MarketersBlog.FerdinandGoetzen.comLinkedIn: Ferdinand GoetzenMarketing vs. Communications: The Surprising DifferenceHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to validate your business idea, the right way.Marketers have become obsessed with conversion optimization over the last few years.We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.Topics covered:The unexpected reason why most new businesses won't become scalableHow to quickly generate a compelling business idea that attracts an audienceWhy you shouldn't always listen to your customer feedbackWhat holds back aspiring entrepreneurs from achieving their goalWhere to find your target market in any industryWhy waiting list landing pages aren't the best validation for your productThe popular tactic that is ruining your sales email campaignWhy we should stop optimizing for conversion ratesWhat the most human marketing strategy is todayAnd more...Resources mentioned:BaremetricsBufferInVisionWebflowMarvelStripeHotjarGrowth Hacking is ManipulationTree HouseData CampJosh Pigford on Twitter: @shpigfordjosh@baremetrics.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest.Don’t feed the bears!And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content.Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media. She helps companies cope with the transition to a digital world. Break through the noise, and get people’s attention using the Internet.Topics covered:Changes and competition regarding the creation of contentProcess of telling stories with dataProvide original data or repurpose it to stand out from the crowd and gain attentionTelling a good story is not a guarantee of anything; get your story out and aboutStep 1: Pick a topic/objective and map out a message that you are trying to deliverStep 2: Start with a headline and develop questionsTwo camps come with data storytelling: One camp just wants an interesting headline, and the other camp needs a specific type of headlineVast majority of social media content comes from less than ⅓ of companies’ customersFrame questions in a concrete way to get accurate and specific resultsData-driven projects are more of an investment than other kinds of contentStep 3: Sourcing the data and evaluating the anglePerform Google searches to determine if topic/theme is worthwhile or overdoneSingle best cure for marketing is to think of marketing as a serviceIs the data useful and interesting?Step 4: Collecting good data, if availableFastest and cheapest way to get good data depends on levels/standards that you wantSearch for open data, publicly available data, and other phrases to find dataWith surveys, take it yourself and ask others to take it before deploying itFinding angles/topics using your own data (Web traffic, purchase history, etc.)Meaningful influencers and indicatorsHow to present data even if you are not good with graphics or mathematicsWhen it comes to design, give necessary data to designer, and determine what’s your most important takeawayDumbing down online conversations as dollars flow in that have no purpose other than driving purchases and competing for attention; the result is an explosion of crappy contentAlexandra hopes the Internet turns into an asset; displace toxic and terminal levels of material consumption with sustainable forms of online experience and consumptionCreate digital experiences that create meaningAs a marketer, what are you trying to accomplish with your talents for marketing?Resources mentioned:Alexandra SamuelAlexlov.esAlexandra Samuel on TwitterAlexandra Samuel on FacebookThe Social Cost of Bad Online MarketingWork Smarter with Social MediaVision CriticalHomeAdvisor infographic about home improvement fraudHow to Create & Launch Your First Digital PR Campaign with Lexi MillsAmazon Mechanical TurkSprinklrTableauInfogramCreative MarketBowling Alone by Robert PutnamSocial SignalCanvaStreakYourlsBitlyBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘