Building a Marketing Team for Growth with Ferdinand Goetzen

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How to build a marketing team for growth, the non-sleazy way?

Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.

He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.

I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.

Topics covered:

• Why most well-known growth hacks won't work for your business
• What the biggest sin in marketing is today and how to avoid this mistake
• The easiest method to use for providing more value to your customer
• What first step to take when building your marketing team
• Why you must hire a good storyteller (and why humans will always love stories)
• The surprising reason you should interview potential content marketers on the phone
• Who your second hire should be on your marketing team
• Why we shouldn't focus on marketing data and analytics from the start
• How to align a team with specialized skillsets together
• The real explanation for why growth hacking has a bad reputation

Resources mentioned:

• Recruitee
• Growth Tribe Academy
• Tech Crunch
• Trello
• Asana
• Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael Hauge
• Brian Balfour
• Andrew Chen
• Zest.io
• Momentum
• Lean Analytics by Alistair Croll
• Purple Cow by Seth Godin
• Episode 31:Yam Regev on Everyone Hates Marketers
• Episode 39: Nichole Elizabeth DeMeré on Everyone Hates Marketers
• Blog.FerdinandGoetzen.com
• LinkedIn: Ferdinand Goetzen
• Marketing vs. Communications: The Surprising Difference
• Hard to be Noticed? Simplify Your Marketing to Win Customers

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Finally...

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