7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger

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Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.

Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.

Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.

Topics covered:

• Why businesses should stop creating more new content
• What it really means to repurpose your content
• How to determine whether a piece of content is ideal for repurposing
• The process for deciding which content marketing channel to focus on
• How Brittany developed a consistent system for repurposing content
• The unexpected reason “evergreen content” is a myth
• Why you need to update old blog posts and what to look for
• What she learned from the biggest mistake in her career

Resources mentioned:

• Finding Social Media Influencers The No-BS Way in 7 Steps
• Work Brighter
• Content Shock by Mark Schaefer
• Sitcom by Saul Austerlitz
• Zapier
• Killing Marketing by Joe Pulizzi and Robert Rose
• Create Unicorn Content - Brittany Berger’s YouTube channel

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