Brand Positioning 101: How to Tell a Memorable Story

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How can your brand stand out in an oversaturated market today?

If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.

In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.

Topics covered:

• How social media has transformed the concept of branding
• Why companies must know what values they stand for today
• Finding out what your customers care about (and how they communicate)
• The difference between your existing customers vs. leads you want to attract
• How to tell a story about your brand that delivers value
• What three key story concepts your brand can tell
• Why marketers should focus on empathy for their customers

Resources mentioned:

• Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
• 26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
• All of the Above
• t3n - digital pioneers
• Product Positioning: 5 Proven Methods
• How to Use Jobs-to-be-Done to Read Your Customers' Minds
• Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
• Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
• Why Am I Crying All the Time?
• Happy Money: The Science of Happier Spending
• SXSW: South by Southwest Conference
• Seth Godin’s Marketing Secrets to Launching a New Business
• Purple Cow
• 13 Positioning Principles From Hungry Hungry Hippos
• Branding 101: 5 Steps to Build a Small Business Brand

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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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