Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.My guest today is Shawn Twing, one of the top paid traffic specialists in the world.  He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.In this episode, you'll learn how much technology will impact the future of advertising.Topics covered:The reason why paid traffic agencies might not exist in 12 monthsTwo automation tasks that are often used in paid trafficWhat the first step is for marketers to prepare for automationWhy you should know the key difference between principles vs. tacticsThe link between paid traffic, innovation and investingWhy retargeting everyone who visits a website is a common mistakeShawn’s three principles that have made his business a successThe one thing machines won’t ever be able to take from humansResources mentioned:Revealbot: Advanced Automation for FB AdsQwaya: Facebook Ad ManagerTheory of Constraints by Eliyahu GoldrattTo Be or To Do: John Boyd's Roll Call: The Art of ManlinessThe First Principles Method explained by Elon MuskFarnam Street — A Collection of Signal in a World Full of Noise.Seth Godin's Marketing Secrets to Launching a New BusinessSeth Godin’s blogThe Game: Penetrating the Secret Society of Pickup Artists by Neil StraussThe 48 Laws of Power by Robert GreeneModern Marketing with Seth Godin on UdemyValue Proposition Design: How to Create Products and Services Customers WantStrategyzer: Business Model Canvashttps://shawntwing.com/***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Do you want to learn how to scale content creation without a team?In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.Topics covered:The reason why Tracey thinks content marketing is here to stayWhy content plays a role throughout your entire sales funnelTracey’s step-by-step process for outsourcing quality articlesHow to do keyword research with Google only (no tools)Which style of keywords are proven to rank the fastestHow to use HTML tags in blog posts to target keywordsWhy you should structure your articles for fast informationHow to use partners to help publish high volumes of contentThe surprising reason you don’t need to publish A+ articlesResources mentioned:BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling OnlineMarketMuse: AI Content Planning and Optimization SoftwareAhrefs: Competitor Research Tools & SEO Backlink CheckerThe State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey WallaceTracey Wallace on BigCommerceThe Skyscraper Technique by Brian DeanHow to Win Friends and Influence People by Dale Carnegie@TraceWall on TwitterContent Distribution Plan: An In-Depth Process for Driving More Traffic***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.Topics covered:Why Ryan really writes all of his emails in lowercaseThe truth about customer profiles (and why your ideal client doesn’t exist)How to develop a gut feeling about your potential customersWhy writing daily can help you discover your biggest strengthsWhat happens when you look at what your competitors aren’t doingWhy your mindset matters when it comes to getting more doneHow to become a better marketer by creatingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)How to Build a Growth Marketing Team (The Non-Sleazy Way)Fomo: Social Proof Marketing Platform@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.com: Ryan’s website and blogAll Marketers are Liars by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinLinchpin: Are You Indispensable? By Seth GodinBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you struggling with content marketing? Well, get ready for this one.I guarantee your perspective will change after listening to today’s guest.In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms.Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.Topics covered:How to drive revenue in one month with Facebook groupsWhy your domain name should include your industry title“The Sherlock Homeboy Approach” for crafting popular contentWhy forums are an untapped goldmine for marketing researchHow to use metrics in online forums for content creationWhat happens when you tap into controversial topicsUsing your skillset for creating content (you don’t have to write)Why you should reshare the same piece of content on repeatThe exact method Ross uses for distributing his contentWhy content promotion is the priority vs. content creationResources mentioned:Finding Social Media Influencers The No-BS Way in 7 Steps7 Steps To Launch Your First Outreach Marketing CampaignHustle & Grind: E-commerce store for entrepreneursFoundation Marketing: B2B content creationRossSimmonds.comHow Will You Measure Your Life? by Clayton ChristiansenDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.Topics covered:Why most companies fail to stay relevant in today’s worldWhat happens when you stay focused on your competitorsHow disruptors put major companies out of businessThe reason why your business should stay in startup modeWhy companies who stay ahead tend to have a diverse teamHow to convince risk-averse leadership to change thingsWhy word of mouth drives the marketing world todayHow to become a purpose-driven business with authenticityResources mentioned:Metaforce: Allen Adamson’s consulting firmShift Ahead: How the Best Companies Stay Ahead in a Fast-Changing WorldRadical Candor: Be a Kick-Ass Boss Without Losing Your HumanityThe Founder’s Mentality: How to Overcome the Predictable Crises of GrowthAllen Adamson on ForbesHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.Topics covered:What user-centered design means for marketersWhy achieving user-centered design starts at the topHow to use analytics to understand what’s going wrongWhy you must examine the “content consumption” metricHow to approach your customer researchWhy most buyer personas fail (and what to do instead)The reason why you should focus on three key metricsThe difference between reporting vs. monitoring dataResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersHow to Improve Website Conversion Without Sacrificing SEO or SpeedKick PointClaire Suellentrop on How to Use Jobs to be DoneJobs to be done frameworkContent Consumption: Go Beyond PageviewsWhy Personas Are in Important in MarketingFull ContactBuzzSumoFollowerwonkDana on User Personas: Learn Inbound 2017Adele Revella on Buyer PersonaFollow Dana DiTomaso on TwitterBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.Topics covered:The most common mistake companies make with positioningWhy it’s valuable to hear an outside marketing perspectiveThe reason why step one is analyzing competitive alternativesHow to determine the key unique features of your productWhy you must link values to your product features and benefitsThree styles of market positioning (and which one is most common)Why learning foundational marketing is the most important stepResources mentioned:Marketing Without a Budget: Grow Your Revenue with 0 Credibility or AdvertisingHow To Use Jobs To Be Done to Read Your Customers' Minds26 Ways to Stand Out In Your Customer's Mind with Ulli AppelbaumPositioning: The Battle for Your MindPlay BiggerThe InformationRecode DecodeAprilDunford.comCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Welcome to another special episode.Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand.Today's episode is dedicated to answering your marketing questions.You all want to know more about subjects like freelancing, networking, startup marketing, and more.Let's dive in.Topics covered:The number one skill everyone modern marketer should haveWhat marketing skills are most important for the futureHow to market with a low budget in a short timeframeHow you can make the switch from freelancing to an in-house roleWhat the difference is when marketing to B2C vs. B2B audiencesHow to build a network when you're an introvertThe best school for learning how to start a marketing careerResources mentioned:Seth Godin's altMBAHow to Build a Growth Marketing Team with Ferdinand GoetzenMarketing Week Mini MBA3 Steps to Write Copy that Converts with Joanna WiebeHow to Convince People to Buy Without Being Pushing with Sean D'Souza1-Page Marketing Plan with Allan DibHow to Start a Marketing Agency the Right Way with David Baker***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘