Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.Topics covered:Why content from companies usually sucks (and how to fix it)How the global economic collapse led to brands becoming publishers3 warning signs that your content marketing is badThe #1 thing brands should do right now to improve your contentHow to use free tools to listen to your audience on social mediaWhat you can do to contribute to a conversation onlineHow to earn attention by listening to what people aren’t sayingWhy you must create a unique and unapologetic personalityHow to learn how to become a better storytellerResources mentioned:Conversation Marketing by Kevin LundMeetupToastmastersHow to Grab Attention with Kevin RogersSaaS Content Marketing: Why Education is a Powerful Approach***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).Topics covered:How to think about your customer before you start a businessWhy Steli recommends you sell a service before building a productWhen potential customer interviews become a waste of timeThe framework for effective customer development conversationsHow to reprogram your mind and see failure as progressionWhy you will never become immune to hearing the word “no”The exact process Steli tried to cold call startups (without using his name or network)How to generate revenue quickly with servicesResources mentioned:Stanford experimentClose.ioThe Startup ChatSteli@close.ioSeth Godin's Marketing Secrets to Launching a New Business***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***If you've ever felt like a fraud in the marketing industry, this episode is for you.Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs.You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human.Topics covered:The reason why so many marketers face imposter syndromeHow Tiffany got her start in SEO at age nineWhat happened when she quit her job at 3 AMHow to identify where your problems are coming fromWhy it’s essential to find out who the true villains are in your lifeHow to be deliberate with who you follow on social mediaWhy visualizing the future can help you fight imposter syndromeDeciding what your contribution to the world is going to beThe unexpected first question Tiffany asked Joanne WiebeFinding your group of people to help you overcomeResources mentioned:Flowjo.coTiffany at Learn InboundLouis@everyonehatesmarketers.comTiffany@flowjo.coBetter HelpCall Your GirlfriendGeorgiana LaudiCopy School by Copy HackersThe Confidence CodeBrene Brown: TED TalkBen Angel@thetiffdasilva@flowjoco@bellastoneThe Couple's Bucket List***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Let's talk about eliminating chaos in your marketing efforts.In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.Topics covered:The nuance of marketing for B2B SaaS vs. small business or consumerHow Shopify Plus started as an experiment to reduce churnWhy positioning is highly misunderstood by most marketing teamsWhat happens when you base marketing on your own assumptionsWhy you must have a minimum data measurement in place firstHow to identify low-hanging fruit based on your sales funnelThe surprising reason growth isn’t focused on driving more volumeWhy foundational marketing strategy falls into four separate bucketsResources mentioned:Shopify PlusHana Abaza on SlideshareHubspot CRMOgilvy on AdvertisingThe Unpublished David OgilvyThe Boron LettersConversionXLAndrew ChenBrianne KimmelTomasz TunguzHana Abaza5 Proven Methods for Positioning Your New Product***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What can politics teach us about marketing strategy?Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.It's a unique perspective on how to run campaigns and build more human connections.Topics covered:The three biggest mistakes businesses make todayWhat happens when you use marketing tactics over strategyThe #1 problem with relying on discounts to drive salesWhy referrals are the best way to grow without any moneyThe right way to ask your target market survey questionsHow to listen to what the market research is telling youOne simple way businesses can make human connectionsHow to nail your marketing campaigns right from the beginningResources mentioned:Fire Them NowSurvey Monkey PanelPollfishTractionProfit FirstDriven to DistractionKeith CunninghamMorning Pages4 Steps to Creating a Rock-Solid Marketing StrategyHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Tim Soulo, CMO of Ahrefs and an SEO expert, shares his insights on keyword research and its vital role in SEO. He discusses the drawbacks of free keyword tools and introduces the concept of 'seed keywords' for niche targeting. Tim emphasizes why understanding user intent is crucial, even as Google's algorithms evolve. He also covers ethical backlink strategies that focus on genuine relationships, offering practical advice to boost your online presence. Dive in for actionable tips to enhance your SEO game!

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?My guest is Jason Hsiao, the founder of the Animoto video maker.In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).Topics covered:What makes video unique from other content marketing platformsWhy you don’t need to spend thousands to create impressive videosThe essential social media platform to use when you’re getting startedHow to discover what video style will captivate your audienceThe secret behind how long your video content should really beWhy it’s okay if 50% of people don’t make it to the end of your videoHow to transform your text-based articles into exciting videosWhy you must tease your best content at the beginningThe reason why an authentic brand is more important than being funnyResources mentioned:https://animoto.com/everyonehatesmarketersJason Hsiao on TwitterRadical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim ScottThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. LencioniAvoid Marketing Best Practices at All Costs with David DarmaminMarketing vs. Communications: The Surprising Difference***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too.What's the problem with paid traffic? The costs begin to stack up fast.My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs.Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website every day.Topics covered:Why it’s critical to bring organic search traffic to your blogThe biggest reason why most blogs don’t rank high on GoogleHow to come up with 100 compelling topic ideas in one hour or lessOne ridiculously simple trick for outlining your article’s subheadingsWhat the “Goldilocks Zone” is and why it matters for SEO strategyHow to outrank big-name magazines for the #1 search resultThe counterintuitive approach to your content promotion strategyResources mentioned:Made You Think PodcastHow startups die from their addiction to paid marketing by Andrew ChenSummaries, Notes, and Lessons from Books I've Read - Nat EliasonThe Wiki Strategy: How to Grow Your Blog to 100k+ Monthly VisitorsAhrefs: Competitor Research Tools & SEO Backlink CheckerClearscope: Modern SEO Software for Content TeamsNatEliason.comGrowth Machine: Get More Traffic from Google@nateliason on TwitterSeth Godin's Marketing Secrets to Launching a New Business***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘