What Politicians Know About Marketing That You Don’t

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What can politics teach us about marketing strategy?

Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.

It's a unique perspective on how to run campaigns and build more human connections.

Topics covered:

• The three biggest mistakes businesses make today
• What happens when you use marketing tactics over strategy
• The #1 problem with relying on discounts to drive sales
• Why referrals are the best way to grow without any money
• The right way to ask your target market survey questions
• How to listen to what the market research is telling you
• One simple way businesses can make human connections
• How to nail your marketing campaigns right from the beginning

Resources mentioned:

• Fire Them Now
• Survey Monkey Panel
• Pollfish
• Traction
• Profit First
• Driven to Distraction
• Keith Cunningham
• Morning Pages
• 4 Steps to Creating a Rock-Solid Marketing Strategy
• How to Compete With Big Brands Even With Very Few Resources

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→ Buy my book: book.stfo.io
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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