How to Sell with Steli Efti

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In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.

Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).

Topics covered:

• How to think about your customer before you start a business
• Why Steli recommends you sell a service before building a product
• When potential customer interviews become a waste of time
• The framework for effective customer development conversations
• How to reprogram your mind and see failure as progression
• Why you will never become immune to hearing the word “no”
• The exact process Steli tried to cold call startups (without using his name or network)
• How to generate revenue quickly with services

Resources mentioned:

• Stanford experiment
• Close.io
• The Startup Chat
• Steli@close.io
• Seth Godin's Marketing Secrets to Launching a New Business

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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