Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale Carnegiebarron@rev.comHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Building a marketing team is hard—especially when you're in the early growth stages of your business.In the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today.We're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned about growing a marketing team during his time at Typeform.Topics covered:The biggest mistake you can make while building a teamHow to handle massive change (and why you should take it slow)Why it’s important to hire for generalist roles vs. specialistsThe power of social proof on your landing pages for conversionsWhat marketing principle Jake follows to ensure a company’s successHow to identify a metric to go after so you can move the needleThe one key metric where the conversion rate to revenue is stableWhen to draw the line and focus on a different marketing initiativeResources mentioned:TypeformTravelPerkInfluence: The Psychology of PersuasionScrumHow to Build a Growth Marketing Team (The Non-Sleazy Way)Jake on LinkedinJake's personal site***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest?In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success.Listen in for a special episode, as we welcome Dave Gerhardt back to the show.Topics covered:Why your potential customers are more skeptical than everHow to define your dream 100 customers (and why it matters)What it means to find the gap in your competitors’ marketing strategyThe surprising reason why marketing is easy to test quicklyHow to persuade people to take a risk on your counterintuitive ideaThe simple tip for coming up with ideas faster than your competitionHow to create better marketing by observing what you react toWhy you can’t win without taking a chance on an unconventional ideaResources mentioned:HYPERGROWTHConversational MarketingThe Ultimate Sales Machine by Chet HolmesThe Law of Shitty Clickthroughs1984 by George OrwellClickFunnelsSaaStrWhy People Don't Connect With Your Marketing & How To Fix ItBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?In today's episode, you'll learn how to build trust and prove yourself in the first 90 days as a marketer.Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies.Topics covered:Why marketers and their leaders often struggle to align themselvesThe first step you must take when you’re starting with a new companyTwo ways to develop true empathy for the founder or CEOHow to build strong relationships with leaders of other departmentsWhat type of questions you must ask during those first conversationsWhy your first 90 days as a marketer are a critical period of timeThe simple (but effective) tip for nailing communication with your bossHow to balance customer research with making your first major impactResources mentioned:Forget the FunnelHow to Use Jobs to be Done to Read Your Customers’ MindsGeorgiana LaudiAsia MatosPodiaTrelloThe 25 JBTD customer interview questions Claire usesSaaS Marketer Essentialsclaire@forgetthefunnel.com@ClaireSuellenDaft Punk: 5 Marketing Lessons to Make Your Business FamousHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Wouldn't you love to get more value out of customer surveys?As we all know, talking to customers is the best way to learn more about your audience.We've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.This is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you can use surveys to sell more... without pissing your customers off.Topics covered:How Rob and Kennedy transitioned from entertainment into marketingWhy typical customer surveys are where useful data goes to dieHow to create a personalized sales process at the end of your funnelThe best way to ask key questions (and instantly define your customers’ needs)What happens next in the funnel after someone completes your surveyWhy sending email blasts to your entire list alienates 60% of your audienceThe simplest place in your funnel to start asking subscribers to fill out a surveyTwo practical techniques for increasing your survey response ratesWhat four critical questions will generate the most useful answersResources mentioned:ResponseSuite3 Marketers Walk Into a PodcastHow To Sell The Way Customers Want To BuySlackAsanaConvertKitInfusionsoftActiveCampaignHow to Do User Research (Even if You're on a Budget)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Wouldn't you love to turn every blog post into an acquisition machine?In today's episode, you'll learn how you can use content to acquire users that will stick around.Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.Topics covered:The major difference between acquiring users vs. getting users to stick aroundWhat the hearts and mind strategy means for content marketingWhy you must invest in every blog post as an acquisition engineHow great SEO transforms your content (and makes it better)The surprising point in time when businesses should invest in brandingHow to identify the #1 topic your content should go afterWhy intent is key when you start to establish your content designThe simple way to attract an audience who shares your beliefsResources mentioned:Reforge BlogYour Blog is Not a Publication by Jimmy DalyHow to Do SEO Yourself with Tim SouloNat EliasonRyan BonniciBrian DeanThe Growth Show by HubSpotNoah Kagan PresentsThe Growth TL;DRKieran on LinkedIn@searchbrat on TwitterCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Does selling ever make you feel gross?In today's episode, you'll learn how to market and write about your products without the sleaze and hype.Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.Topics covered:How to recognize hype and high-pressure trickery in online marketingWhy conversational copy makes customers feel more comfortableHow children can be more persuasive than the best advertisers in the worldThe simple test to determine if your sales copy is conversational or notWhy most of us are terrible at having conversations with each otherThe secret to writing your first draft of copy (and getting past the blank page)How to balance everyday language and the structure of your sales messageWhy the little voice in your head will always give you the feedback you needResources mentioned:3 Steps to Write Copy That Converts with Joanna WiebeMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingConversational Intelligence by Judith E. GlaserNever Split the Difference by Chris VossUnconscious Branding by Douglas Van Praetconversationalcopywriting.com/everyonenick@conversationalcopywriting.comMarketing vs. Communications: The Surprising DifferenceHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.Topics covered:Why you should go after the top of your funnel vs. optimizing for conversionsHow content marketing impacts your sales funnel and drives long-term growthWhy you have to validate data before you create any piece of contentHow to get into your target buyer’s head to find out exactly what they’re searchingWhy most of your content shouldn’t be about the products you sellThe effective way to search for keywords based on an intent to buyPrioritizing low difficulty keywords vs. high difficulty keywordsWhy you shouldn't rely on blog posts to learn about new strategiesResources mentioned:The World's Most Effective B2B Marketing CampaignEmail Signature Generator by HubspotAhrefsSEMrushHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Skyscraper Technique by BacklinkoBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘