Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing Strategy

10 snips
Mar 19, 2019
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
We've Never Talked Before
02:42 • 3min
3
How to Survive a Reputational Crisis
06:01 • 2min
4
How to Build a Reputable Brand in One Dayd
07:55 • 4min
5
The First Step in Any Marketing Strategy
11:38 • 3min
6
How to Get the Most Out of a Client's Data
14:35 • 2min
7
Do You Have Six Households?
16:21 • 2min
8
Market Research - How Do You Do It?
17:57 • 3min
9
What Are the Key Questions to Ask in Panel Research?
21:23 • 4min
10
Segmentation Is Part of Diagnostic
25:50 • 2min
11
How to Calculate a Representative Sample
27:57 • 4min
12
Targeting Your Targeted Customers
32:17 • 3min
13
You've Got It. It's Like Going Downhill in a Good Way
35:13 • 2min
14
Strategy Is Not About Objectives
36:55 • 2min
15
Do You Work With Brands That Aren't Necessary?
38:51 • 2min
16
I've Worked for Luxury Brands and Soft Drinks
40:29 • 2min
17
Do You Think Advertising Is Bad?
42:15 • 2min
18
What's the Biggest Marching Fuck Up in Your Career?
44:20 • 2min
19
The Reason Why I Didn't Work
45:59 • 3min
20
How Likely Are You to Recommend a Course to a Colleague?
49:28 • 2min
21
Everybody Hates Mark Tells Dot Com
51:26 • 2min