How to Survive a Reputational Crisis

It's hard to find a company that's more than 30 or for years old that hasn't had a serious reputational crisis or two and has managed to survive it very nicely. I mean, as hundreds of examples, just take wolgswagen. They were saying that the cort secristared around 800 metric tons of market re from inta atrestou. You're absolutely right. And jobs would spend considerable amount of time pour over the data and shouting at his executives fom from what he was seeing. So, ya it's an absolute myth, and an, unfortunately, part of that long history of bad marketers who find incredibly persuasive arguments about why they won't shut

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