The First Step in Any Marketing Strategy

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When it comes to your strategy, nothing is more important than market research.

My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.

Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.

Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.

Topics covered:

• The truth about Steve Jobs dislike for market research
• Why your reputation can’t really be destroyed overnight
• How nearly all marketers miss the key step in their strategy
• The two most important questions to ask your customers
• What mistake companies make when it comes to segmentation
• How to decide which market you should be targeting
• The surprising reason you have less competition than you think

Resources mentioned:

• Marketing Week -- Weekly column by Mark Ritson
• Survey Monkey
• Byron Sharp
• Ehrenberg-Bass
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley
• Playing to Win: How Strategy Really Works
• Mini MBA in Marketing
• Drayton Bird
• Marketing Week
• @markritson -- Mark Ritson on Twitter
• Mark Ritson on LinkedIn

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→ Buy my book: book.stfo.io
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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