Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing Strategy

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Targeting Your Targeted Customers

You can't be all things to everyone. You know, again, if you look at the erenberg bastoffis, it's all about targaning everyone. And so a clear segment gives you a clear line of sight into what this segment wants and how they buy. So now we can do positioning properly. My rule is a brandy and aalca, as long as it's tight, less than five attributes, ideally weigh less than five. And i like work. I just like words or phrases atd only get us to be word smithed into a slogan at this point. This is th you know, the cor dna. It must pass only three tests

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