[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing Strategy
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
00:00
What Are the Key Questions to Ask in Panel Research?
The world of quantitative research has been completely revolutionized by panels. You can now buy panel, and mean, mast big clients, i work for even national brands. So the days of asking demographic questions are over. And that then really leaves you with only two or three requirements. The first set of questions should be a standard hierarchical funnel. Next you gon ask a bunch of attributes about your brand and one competitor,. Those attributes will have come from the qualitative research; they'll probably be pulling a negative as well as positive attributes. Now what you're not going to do, unless you're stupid, is ask the consumer, how important is reliability in making your purchase? Because the consumer doesn't
Transcript
Play full episode
