Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)

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Apr 9, 2019
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INSIGHT

Skepticism Kills Generic Claims

  • Buyers are more skeptical because every vendor claims their product is "faster, easier, better," so claims alone no longer persuade.
  • Marketers must return to fundamentals and earn attention before selling.
ADVICE

Build A Dream 100 And Hunt Gaps

  • Map your Dream 100: list ideal customers and where they hang out online and offline to find acquisition channels.
  • Target channels where competitors are absent so you can gain first-mover advantage.
ADVICE

Show A Prototype Before You Pitch

  • Don't ask permission; run quick, small tests yourself and show results before pitching big projects.
  • Use early prototypes and real engagement to win investment for bigger campaigns.
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