Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Do You Have an Enemy?

You look at competitors, you'uld identify your gap. Do you feel it like necessary to pick an enemy and go after it? Or to actually go blank? Sotin wite lie, what's the what's the tig ater,. i do think you always needed an enemy, but i think most people mix that up. Wiud, like you have to state your competitor's name publicly. There's always an enemy. And the enemy can be you before, verse, you after. The enemy is lazy. You don't be lazy. Try to mark it a gim, right?"

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