Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

7 Insider Secrets of Video Marketing (With the CEO of Wistia)

Mar 12, 2019

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I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.

In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).

Topics covered:

The truth behind the rise of video and its true power in marketing
What happens when you find the spot where customers get stuck in your funnel
How to create a compelling storyline that makes your audience problem-aware
Why you should turn to your best customers for help identifying your mission
The difference between what your product does and what your mission entails
Getting clear with your metrics up front when you’re building an audience with video
How to use metrics to help leadership understand the risks that you're taking
Why you should pay attention to how media companies market their content

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘