Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh.Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns.Topics covered:Why many companies’ campaigns often come off as bland and unmemorableThe common traits that Allie’s clients all shareWhy making customers smile and laugh will make them endear your companyThe steps a company must take to start using humor in their marketingHow to use adrenaline to make sure your customers connect with your brandThe type of research Obedient Agency uses before creating a campaign for their clientsThe three things Allie does with each client to make sure they work together as partnersHow to find a company’s “hook” for customersDeveloping a brand’s personalityHow Allie figured out she could create an agency to help bring humor to marketingResources mentioned:Allie’s WebsiteObedient AgencyFangasm Podcast26 Types of Brand PositioningRichard Shotton PodcastSlackBasecampMyers Briggs TestThe Enneagram TestKolbe TestChallenge Category Conventions in 7 Steps (+ Examples)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.Topics covered:Why companies should not use growth as their top achievement metricFocusing on profit over growthWhy it is important to figure out how to be happy in the present then hoping the future works outHow to avoid focusing on “vanity” metricsThe two ways to run a business long termWhen focusing on your business’s growth makes senseWhy you should consider that more isn’t always betterWhy you should be focusing on a specific audienceThe importance of understanding your audience’s problemCustomer retention vs. customer acquisitionThe three qualities it takes to be resilientFocusing on the process rather than the outcomeWhy you should always be working on personal growthResources mentioned:Company of OnePaul’s Creative ClassFathom AnalyticsStart-Up Genome ProjectInc. 5000 ListGary VStripePhillip MorganPyschotacticsSeth Godin on Everyone Hates MarketersSeth Godin – This is MarketingMailChimpDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans.In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix.Melinda is a serial entrepreneur and the founding partner of Timeshare CMO.She's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business.Topics covered:How the FYRE Festival actually proved the power of influencer marketingDelivering an influencer program that fits inside the FTC’s guidelinesWhy you need to identify which customers you are trying to influence firstQuantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target marketThe best tactics to collect honest and sincere customer feedbackWhy forming an online community was important for DVD Netflix’s influencer programMicro-influencersB2B Companies and InfluencersMelinda’s advice for marketers and her favorite marketing resourcesResources mentioned:Timeshare CEOMelinda on TwitterStaying Alive in Tech PodcastVenture BeatGrowth Marketing ConferenceDVD NetflixNetflixHuluRedboxFYRE Festival Hulu DocumentaryFYRE Festival Netflix DocumentaryGDPRCialdini’s Principle of PersuasionFTC’s Endorsement GuidelinesSouth x SouthwestSocial Media Strategy SummitAvinash KaushikSeth Godin PodcastIn Search of Excellence - Tom PetersThe Excellence Dividend - Tom PetersThe Dip - Seth GodinThe Icarus Deception - Seth GodinOgilvy On Advertising - David Ogilvy***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Speaking at a large conference may be intimidating to most people, but today’s guest, Stefanie Grieser, explains why marketers should be actively searching for speaking opportunities.Stefanie, Co-Founder of Shine, the professional speaker accelerator for women, and Director of Marketing at Sphere, shares her first-hand experience on how to land a speaking gig even if you’ve never spoken at a large event before and takes us step by step on how to nail your next presentation.Topics covered:Why speaking at events is something marketers should care aboutTwo key characteristics you need to execute a successful speaking engagementHow to secure large scale speaking gigsTips on choosing a specific, actionable topicIdentifying conferences or events to target for speaking engagementsHow to successfully pitch yourself to conference organizersThe components of a great presentationResources mentioned:ShineSphereUnbounceCall to Action ConferenceMarTechNeil PatelJoanna WiebeBrene BrownOli GardnerHubspotLianna PatchHero ConferenceRand FishkinResonateConversion XL LiveSearchLabThe Messy MiddleStefanie on TwitterStefanie’s Website***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Personalization is becoming more common in the world of today’s marketing.What can a company do when some of the most important marketing channels they use are unable to be personalized?Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.Topics covered:Problems that companies face when they lack personalization through the sales processWhy SEO’s lack the capacity for personalizationThe difference between personalization and segmentationWhat companies should focus on when segmenting their customersWhat marketing channels can and should be personalized3 stages of segmentation implementationIntegrating sales phases into the segmentation processHow to successfully implement a segmentationWhy companies shouldn’t force their brand language onto customersThe primary guiding arrow when creating customer segmentsResources mentioned:Strategist MarketingDigital SummitSMXHeroConfGoogle Search ConsoleGoogle Webmaster ToolsAhrefsMozThe Ask MethodData StudioTableauThe Knowing-Doing GapMarketingland.comSearchengineland.comAshley on LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Stop wasting your marketing dollars and convert your sales leads with a strong conversion funnel.Whether you're breaking even each month, or your funnel is leaking money, Ewa Wysocka, CEO at Tribe47, shares how to identify issues with your conversion funnel, and how to fix those issues.Ewa explains the five stages of a conversion funnel, and why measuring ALL of your marketing platforms assures you are optimizing your ROI. She also identifies the most common mistakes she sees when performing an audit of a business’s funnel and the first steps a business should take to fix a faulty funnel.Topics covered:Robert Cialdini – Influence – The Psychology of PersuasionRobert Cialdini – Pre-SuasionSeth GodinDan Ariely – Predictably IrrationalConversion XLTraffic & Conversion SummitDigital MarketerTribe 47Google AnalyticsMailchimpGoogle Data StudioFunnels Flows – Mine Mapping SystemsLucidchart – Mine Mapping SoftwareEveryone Hates Marketers - Episode #19 Seth Resources mentioned:What are the signs of a broken conversion funnelThree situations that businesses face when identifying conversion funnel problemsWhy tweaking your products pricing can fix your conversion funnelWhere to start when your conversion funnel is brokenHow a business can evaluate their conversion funnel on their ownThe five unique aspects of a conversion funnelWhy it is so difficult to measure sales conversionsThe most important aspect to look at when auditing your funnelThe most common mistakes are when analyzing conversion funnelsWhat marketers should be learning today to prepare them for the futureEwa’s top three marketing resource recommendations***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to stop viewing your business as a funnel.If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.Topics covered:Why not all companies function as a traditional sales funnelThe 2 biggest mistakes you can make when looking at your “word of mouth” growth loopWhy it is important to continue to layer new growth loops into your business modelExamples of commonly used growth loopsThe 3 major factors that create a successful growth loopThe easy first step companies should take when analyzing growth loop modelsChoosing between highly diversified growth loops or expertise in one growth loopHow to identify your growth loop’s most impactful point of leverageSome insightful career path advice for marketersResources mentioned:ReforgeAARRR MarketingPinterestSurveyMonkeyTechCrunchProduct HuntHacker NewsFacebookUberLyftYouTubeGoogleAdsZyngaClearBrainMadKuduAmplitudeDrift + SegmentCasey WintersAndrew ChenElena VernaFareed MosavatDarius ContractorBrianbalfour.comSurveyMonkeySlackHow to Address Your Customer's Most Serious Concerns & Improve ConversionsCategory Creation: 4 Reasons to NEVER Do It***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.Topics covered:How to identify your customers by using John Paul Mendocha’s 5 Power DisqualifiersWhy sales should be a disqualification process rather than a convincing processThe five elements that identify whether a customer will buy your productHow to begin implementing the 80/20 Marketing rules into your sales approachThe importance of categorizing your customers into groups and identifying their commonalitiesWhy you must speak with your customers face to face or on the phoneThe top three qualifying questions you can ask any of your customersThe key characteristic that separates amateur marketers from professional marketersThe framework of direct-response marketingHow to “agitate” your customer’s problems in an honest and ethical methodThe formula to guarantee your customer’s satisfactionWhy customer disqualification will increase customer satisfactionResources mentioned:Ultimate Guide to Google AdWords by Perry Marshall80/20 Sales & Marketing by Perry MarshallDan KennedyJohn Paul MendochaThe 5 Power DisqualifiersUltimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Melochewww.Isfbforme.comSurvey MonkeyDysfunctions, Addictions, and the Financial Burning Bus Email SeriesJoanna WiebeThe Star Principle by Richard KochHow To Address Your Customer's Most Serious Concerns & Improve ConversionsPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.‍Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @copyhackerslouis@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘