Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***He wrote a book about how to build habit-forming products that will get you hooked, and now he's back to help you take control of your time and get sh*t done.My guest today is Nir Eyal, the author of the best selling book “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”, and investor in startups such as Eventbrite, Product Hunt, and Anchor.fmIn today's episode, Nir will share actionable steps to brush off distractions and how you can take control of your life by turning your values into time.Topics covered:Why Nir wrote his first book HookedThe triggers of a habit-forming productThe reasons why Nir wrote his new book IndistractableThe point in his life where Nir realized that he needed to write IndistractableThe very first step you can take to be IndistractableWhy you should need to make time for "traction" in the context of forming habitsThe actionable tactics that you can do right now to be IndistractableWhy “running out of willpower” is a mythHow you can align your habits with your valueHow keeping a pact with yourself can push you to be productiveResources mentioned:Hooked: How to Build Habit-Forming ProductsAkrasiaNir Eyal schedule makerRedditThis Is Marketing by Seth GodinMichael InzlichtNir Eyal’s blogIndistractable.comIndistractable: How to Control Your Attention and Choose Your LifeBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it.My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way that defies popular opinions.Topics covered:How Tommy got into debt on his first venture towards entrepreneurshipHow Tommy started out his side project while having a full-time jobFinding the first customers from an underrated acquisition channelHow living the “Instagram businessman” lifestyle brought Tommy to his career’s lowest pointHow striking a strategic partnership accelerated ClickMinded’s growthWhy Tommy thinks email is still the most important channelWhat Tommy thinks marketers should learn today that would help them in years to comeHow talking to customers helped Tommy realized surprising use cases of his productResources mentioned:ClickMinded.comMeetup.comEventbriteThe 4-Hour Workweek by Tim FerrisUdemyTropicalMBA by Dan AndrewsAppSumoUnique Ability: Creating The Life You WantConvertKitTommy’s TwitterClickMinded blogClickMinded 2019 SEO Strategy GuideAhrefsRightMessageHotjarKWFinder.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***He had a successful “cushy” job in San Francisco, but when going to work every day, he noticed that something was missing.After shaking off a case of imposter syndrome, he’s now running a remote marketing consulting company in Thailand.Nigel Stevens, CEO of Organic Growth Marketing Company joins the show to discuss how you can recognize if something is missing in your career and the three business traits you should have before taking the leap!Topics covered:Why you shouldn’t let “Imposter Syndrome” affect your confidence in your abilitiesThe two big things that helped Nigel realize something was missing early in his career despite having the “cushy” jobThe importance of social proof and security when deciding to make a career changeUsing your professional network to set you up for successSome big advice on how NOT to send a cold emailWhy building relationships is so important to marketersWhy it’s important to tie your own professional story into your company’s growthReflecting back on what you ad your coworkers have accomplished in the past 1, 3, or 5 years.Nigel gives a real example of why it’s important to highlight your intangibles and how you get sh*t doneResources mentioned:Nigel on LinkedInOrganic Growth Marketing CompanyIntercomProfitWellBig CommerceUnsplashTwitchSeth Godin on Everyone Hates MarketersBrian Balfour on Everyone Hates MarketersInfluence- The Psychology of Persuasion - Dr. Robert CialdiniShoe Dog - Phil Knight***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.Topics covered:Why big data isn’t enough to understand peopleStep-by-step customer research methodsHow to effectively interview buyersThe 5 Rings of Buying InsightCreating a buyer personaResources mentioned:Buyer Persona InstituteExampleHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaAdele on Twitter @buyerpersonaAdele on LinkedInBuyer Persona Institute on LinkedInHow to Influence Buying Decisions Without Being ShadyBuyer Personas Need to Die a Violent DeathHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.Topics covered:Why April decided to launch a bookWhy keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbersThe dumb questions the publishing industry asked April throughout the processLearning experiences from writing and rewriting a book for five yearsHow April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the bookWhy she scaled back her original manuscript to it’s published form available nowHow to find a self-publishing consulting groupApril’s experience with her book launch and the marketing plan that made it workResources mentioned:April Dunford on Everyone Hates MarketersApril’s New BookPositioning: The Battle for Your Mind - Ries & TroutChapters IndigoBarnes & Noble1-800-CEO ReadsScribeKindle StoreApril’s TwitterEditor's note: here's a list of 70+ books for entrepreneurs you might want to check out=***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.Topics covered:Why being a specialist will get you more businessTwo reasons to be selective when bringing on new clientsKeeping variability in your projects when selecting your expertise nicheHow Kaleigh conquered her fears and burnout when she repositioned her businessThe trigger that pushed Kaleigh to reposition her businessThe online freelance course Kaleigh took to figure out the work she truly enjoyedWhy you need to have some hands-on experience before positioning your businessThree questions that can help you find work you actually enjoy doingKaleigh’s advice for setting up your project fee structureThe best way to discover work you are passionate aboutPotential red flags from clients and how to tactfully move away from those clientsA formula for creating your really simple positioning statementWhy you should ask your mom if she understands your positioning statement before you publish itSimple ideas to keep your network updated on your brandResources mentioned:Paul Jarvis Creative ClassPaul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost MindsetCasey NeistatThe Unique AbilityTim Ferriss - How to Build a World-Class Network in Record TimeOn Writing WellTim Ferriss PodcastJoe Rogan PodcastKaleighmoore.comKaleigh TwitterKaleigh's Newsletter Cup of Coffee13 Positioning Principles From Hungry Hungry Hippos"Being Professional" is Utter Bullshit***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.Topics covered:Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 yearsResources mentioned:Mellor & SmithTake Fucking Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing.Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.For starters, most marketing agencies are BAD.Can this be true?Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and provide a strategy for how to start a remarkable marketing agency from scratch.***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘