Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.Topics covered:What exactly is a go-to-market strategy?The difference between go-to-market strategy” and “marketing strategy”Signs that a company needs a go-to-market strategyThe frameworks to start creating a go-to-market strategyWhy is it important to have a “model-market fit” and “channel-market fit”A real-life example of model and channel market fitWhy follow up questions is vital in customer interviewsUsing Objective & Key Results (OKRs) to translate customer interview into actionable stepsWhy targeting customers’ mindset is much more important than just aiming at demographicsBiggest mistake companies made when creating a go-to-market strategyWhat marketers should learn in the next 5,10, 20 yearsResources mentioned:HullFlip My FunnelHotjarBrian BalfourGrowth Loops: The End of Traditional Funnels?Sean EllisMotivoGood Strategy Bad Strategy: The Difference and Why it MattersObjective Key Results (OKRs)This is MarketingBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesBuyer Persona InstituteForget The FunnelAsia’s TwitterDemandMavenBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons.My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio.In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer.Topics covered:Why “data-driven marketing” is overratedWhat being “creative” really meansWhy there are no unique ideas, only unique perspectivesWhat you should write down and reflect after talking to customers, and the next steps you should takeWhy you should publish your ideas through channels that energize youThe importance of shipping consistentlyHow to find your “core idea” and run with itHillary’s advice to those who are not sure about their own unique abilityHow to find the courage to publish your ideas by creating a “tool” for itHillary’s biggest marketing fuck-upWhat Hillary thinks marketers should learn for the next 5-10 yearsResources mentioned:Hillary Weiss’ website#HAMYAW Youtube ChannelMargo AaronDHH and Basecamp’s Guide to No-Bullshit Digital Marketing8 observations from a crumbling niche — and how to avoid getting crushedAndré Chaperon: How to Send Emails w/ 83%+ Open RatesSeth Godin’s Marketing Secrets to Launching a New BusinessThe Unique AbilityThe Copywriter ClubCopy ChiefMargo Aaron’s newsletterLive in The Feast with Jason ResnickHillary’s Twitter, Instagram, FacebookBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?My guest today is SEO expert and growth consultant Eli Schwartz.We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.Topics covered:Why Eli thinks SEO is less about marketing and more about product and user experienceWhy relying on paid acquisition is an issueThe advantages of acquiring users organicallyThe principles SEO strategists should learn for the long-termThe importance of being specific in Search MarketingInterviewing internal team members to get insights into what customers want.Preparing for the “future of search”Why SEO expert should focus on marketing to humans, not tricking Google algorithmsEli’s biggest fuck-up in his careerWhat Eli think marketers should learn for the next 5-10 yearsResources mentioned:Amazon AlexaJavaScriptSSLIntelAMDDirect response marketingAhrefsHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Domain authorityGoogle LensShazamGoogle Search ConsoleGoogle AdsenseInfluence by Robert CialdiniEli’s websiteEli’s LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.Topics covered:David’s background growing up in Denmark and business differences with the USHis sources of marketing and business inspirationBasecamp as a case study (numbers such as the amount of website visitors a month)Metrics overload versus hard-to-track marketingDavid’s main principles in marketingBest marketing books and concepts he’s come acrossInsights into the future of marketingResources mentioned:Basecamp.comDavid Heinemeier HanssonMeditations by Marcus AureliusAbout Seneca, a Roman Stoic PhilosopherThe Intelligent Investor by Benjamin GrahamInfluence: The Psychology of Persuasion by Robert B. CialdiniJobs-To-Be-Done FrameworkBlue Ocean Strategy by W. Chan KimSignal v. NoiseDavid’s Instagram - @dhh79Break Through the Noise in Marketing by Doing LessIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.My guest today is Pedro Cortés, a SaaS marketing and design consultant.We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page.Topics covered:How Pedro positions his consulting businessHow if a SaaS company is solving “big problems”Why companies struggle to explain what their product actually doesQuestions Pedro asks his clients to build a position-accurate landing pageHow to translates insights into a well-crafted landing pageWhy testimonials are valuable and how you can make it more “human”How Pedro goes about finding the buyer’s most important pain pointsResources mentioned:Pedro Cortes’ websitePedro Cortes’ landing page formulaTrello5 Proven Methods for Positioning Your Product with April DunfordG2CrowdCapterraChurn BusterThe Brain Audit: How To Sell More with Sean D’SouzaConvertKitDan KennedyBreakthrough CopywritingRussel Brunson***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.Topics covered:Why Userlist changed their product positioningThe steps Jane took to start improving their product positioningHow Jane scheduled customer interviewsThe customer research questions that led to the best insightsWhy understanding your product’s “true competitive alternative” is important, and how to find themHow to figure out positioning internallyThe difference between “attributes” and “features”How to cluster attributes and features into “themes”Using card sorting exercise as a product positioningThe biggest mistake Jane made when she tried to launch her previous productsResources mentioned:Userlist5 Proven Methods for Positioning Your New ProductIntercomObviously AwesomeUI BreakfastHow To Use Jobs To Be Done To Read Your Customer’s MindBenedict DeickeHotjarConvertKitDes TraynorJoe LeechEnds by Joe McLeodUI Breakfast PodcastMore Isn’t Always Better - Challenging the Growth at All Costs MindsetCompany of One: Why Staying Small Is the Next Big Thing for BusinessUserlist BlogCategory Creation: 4 Reasons to NEVER Do ItBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.The good news is, not all hope is lost.My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make.Topics covered:Is content marketing timeless and here to stay?Why talking to customers is the essence of content marketingIs transparency the “secret sauce” for content marketing?The first step to getting started with content marketingHow to reach out to customers for customer interviewsHow to translate customer interview results to tangible content strategiesIdentifying customer pain points and translating it into contentClosing the gaps between SEO and the content you’d like to createHow to outsource your content creationThe one biggest mistake companies make when it comes to content promotionWhat Len think marketers should learn today that will help marketers in the next 5 to 20 yearsResources mentioned:PodiaGroove BlogJohnson & JohnsonHotJarAhrefsGoogle Keyword PlannerAhrefs BlogGood Strategy Bad Strategy: The Difference and Why It MattersForget The FunnelYour First 90 Days as a Marketer: How to Build Trust and Make an Impact with Claire SuellentropCustomer Journey Mapping - Get Started in a Few Steps with Georgiana LaudiStartup School by Y CombinatorLen ’s Twitter***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment******→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it.She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it.Topics covered:Why companies should not hire “rockstar” marketersWhy hiring senior marketers didn’t work well for Venngage in the pastNadya’s process for hiring new marketersThe unique interview question that caught most candidates off guard(And Nadya’s answer)Advice for aspiring marketers without experience on how to get your first gigHow to manage new hires in their first 2 weeksWhat marketers should learn today that will help them in the next 5 - 20 yearsResources mentioned:VenngageDrunk EntrepreneursBrianne Kimmel and her tweetVenngage’s CEO Eugene WooTrelloProduct SprintsSquadsPirate MetricsMasters of Scale by Reid HoffmanTraffic Think TankMatthew BarbyNadya’s personal siteNadya’s TwitterDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.Listen in to learn this step by step process you can apply in your daily work starting today.Topics covered:Learning responsibility at a young ageOverpromising by marketersLife satisfaction at a certain level of incomeThe Brain Audit methodologyFinding the target profile and solving their problemAnswering customer objectionsCurating valuable testimonialsImplementing successful risk reversalsUniquenessResources mentioned:How to Convince Someone to Buy (Without Being Pushy)The Brain AuditPsychotactics.comOriginals by Adam GrantTimHarford.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘