How to Hire, Train, And Manage Junior Marketers

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→ Buy my book: book.stfo.io
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Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.

My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it.

She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it.

Topics covered:

• Why companies should not hire “rockstar” marketers
• Why hiring senior marketers didn’t work well for Venngage in the past
• Nadya’s process for hiring new marketers
• The unique interview question that caught most candidates off guard(And Nadya’s answer)
• Advice for aspiring marketers without experience on how to get your first gig
• How to manage new hires in their first 2 weeks
• What marketers should learn today that will help them in the next 5 - 20 years

Resources mentioned:

• Venngage
• Drunk Entrepreneurs
• Brianne Kimmel and her tweet
• Venngage’s CEO Eugene Woo
• Trello
• Product Sprints
• Squads
• Pirate Metrics
• Masters of Scale by Reid Hoffman
• Traffic Think Tank
• Matthew Barby
• Nadya’s personal site
• Nadya’s Twitter
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘