I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?

My guest today is SEO expert and growth consultant Eli Schwartz.

We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.

Topics covered:

Why Eli thinks SEO is less about marketing and more about product and user experience
Why relying on paid acquisition is an issue
The advantages of acquiring users organically
The principles SEO strategists should learn for the long-term
The importance of being specific in Search Marketing
Interviewing internal team members to get insights into what customers want.
Preparing for the “future of search”
Why SEO expert should focus on marketing to humans, not tricking Google algorithms
Eli’s biggest fuck-up in his career
What Eli think marketers should learn for the next 5-10 years

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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