Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.Topics covered:The difference between email newsletters and email marketingWhy newsletter is not going away anytime soonDo younger people have a different relationship with emails?How to set the right goal for your newsletterDesigning your newsletter’s value propositionHow to do customer research by “stalking” your audienceWhy consistency is everythingWhat Josh thinks marketers should learn for the next 5, 10, and 50 yearsResources mentioned:For The Interested NewsletterNewsletter Creators Facebook GroupNew Line CinemaSubstack1000 True Fans by Kevin KellyTim Ferriss podcast5 Tactics I Used To Get 25,000 SubscribersThis Is Not A T-Shirt by Bobby HundredsSpotify for ArtistMikael Moore on Using Your Identity to Stay FreshJanelle MonáeJidennaMarketing ExamplesMarketing Examples Twitter***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.My guest today will teach you how to use brand marketing to build trust and get more clients.Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms.In this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.Topics covered:What usually triggers marketing consultants to start marketing themselves more aggressivelyWhy you should not outsource your "business development" to people in your networkWhat is direct response marketing?When should you start doing brand marketing to gain trust?Why sharing your authentic opinion publicly is powerfulThe litmus test to figure out if you're ready to do brand marketingWhy client feedback is vital to improving the tone of your brandResources mentioned:The Positioning Manual for Technical FirmsDirect Response MarketingSeth Godin’s blog postRichard StallmanClickfunnelThe Business of ExpertiseHow to Start a Marketing Agency the Right Way with David BakerSeth Godin’s Akimbo podcastOffline Podcast with Philip Morgan and Liston WitherillCustomer Research 101: Uncover What Your Audience Wants with Liston WitherillHow Smart Positioning Can Make Your Marketing 10x Better with Philip MorganBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?My guest today will tell you how to identify the right channels to generate long-term revenue.This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.Topics covered:How networking and "give-first" mentality has helped Guillaume's careerWhy the wrong incentive can force marketers to fall into shady marketing tacticsEvaluating the quality and quantity of your sales prospectHow Guillaume go about auditing marketing channelsWhy you can't use the same marketing channels repeatedlyHow to build a potential buyer profile beyond traditional demographic informationHow Guillaume find creative ideas for growth campaignsWhat Guillaume thinks marketers should learn in the next 5, 10, and 50 yearsResources mentioned: DriftSegmentMentionG2MonkeyLearnNUMAClearbitMadKuduIntercomCustomer Acquisition Cost (CAC)DatanyzeSendosoGorgiasInfluence by Robert CialdiniPre-Suasion by Robert CialdiniFreakonomicsPredictably Irrational by Dan ArielyThe Choice Factory by Richard ShottonMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingGuillaume’s LinkedInHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics covered:Why most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentioned:Marketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills.My guest today will tell you how you can build a profitable blog from scratch.This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant.In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers.Topics covered:The biggest misconception in bloggingWill blog still exist 5 to 10 years from now?Why the term “passive income” is bullsh*tHow guest posting can help you grow your blogRyan’s recent mistake that made him “punished” by GoogleHow to find your own blogging “voice”How to work and find freelance writers to help you scaleTop 3 questions that Ryan ask his new email subscribersWhat Ryan thinks marketers should learn in the next 5,10, and 50 yearsResources mentioned:The Side Hustle ProjectCreative LiveRamit SethiDerek HalpernLewis HowesMark MansonThe Subtle Art of Not Giving a F*ckAWeberAddThisForbesFast CompanyF*ck Overnight Success: 3 Ways to Patiently Grow a Profitable Side ProjectNeil PatelRyan LevesqueAsk MethodGuest Blogging 101: How to Guest Blog Post (for SEO and Traffic) in 2020AhrefsBrian DeanBacklinkoRyan's Twitter***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Marketing channels come and go, but email is, for the moment, here to stay.My guest today will tell you how to use emails to increase customer retention and establish trust.This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.Topics covered:Why email will still be relevant in 5,10, and 50 yearsHow customers can be your “free marketing team”How to segment your customers for surveyWhy customer research is the foundation of great email campaignsThe top 3 questions Val asks in customer surveysSigns that you need an onboarding and retention email sequenceWhy you should check-in with customers from time to timeWhy onboarding sequence is an excellent place to put a referral/affiliate programResources mentioned:André Chaperon: How to Send Emails w/ 83%+ Open RatesFix My ChurnPodiaBufferStripeInVisionAppCuesHow To Use Jobs To Be Done to Read Your Customers’ MindsHow to Use the Jobs-To-Be-Done Framework to Create Better ProductsDripQuickBooksFreshBooksCustomer.ioOutdoor VoicesKlaviyoNeil PatelThe Jobs-to-be-Done HandbookEmail Marketing RulesNonviolent CommunicationVal Geisler’s website***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.Topics covered:What is “social proof”?Examples of social proof in real lifeWhat social proof can and can’t doHow to map out the customer’s journey of your product or serviceHow social proof can help you answer customers’ objectionsThe 7 sources where you can mine social proofThe different formats of social proofHow to reach out and get people to give you testimonialsThe biggest mistake people make when utilizing social proofWhat Louis thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GymhopperInfluence by Robert CialdiniYelpFriendsHow To Use Jobs To Be Done to Read Your Customer’s Minds - Claire SuellentropBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele RevellaGary VaynerchukFomoMark RitsonWebsite Personalization: What Is It and How To Get Started - Brennan DunnDouble Your FreelancingRightMessageThe Brain Audit: How to Sell More - Sean D’SouzaBaremetricsStripeLouis’ Twitter***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.Rand Fishkin is the Co-Founder and Ex-CEO of Moz.Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust.Topics covered:How Rand would spend that $100 on ad platforms to learn how to improve the ROI.Rand was a shy introverted kid, but he cared about people and what made them tick.Correlation and causation are important distinctions for marketers and understanding data.How a bad hire caused issues with Moz’s gender equality policy.How the bad marketing is what sticks and gives marketers a bad reputation.False best practices in marketing.How to identify and get in front of your audience.Having empathy and building trust with our customers and retention marketing.Resources mentionedHow to land your first digital marketing job (with no experience)MozIncognito: The Secret Lives of the BrainBasecampHaiku DeckBufferFull ContactRadian6Crimson HexagonSprinklrSprout SocialFollowerwonkHootsuiteInfluence: The Psychology of Persuasion by Robert B. CialdiniNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerPredictably Irrational by Dan ArielyMozConSearch Engine Land and Marketing Land EventsSocial Media WorldHootsuite Blog***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘