Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.Topics covered:Can a marketer be both brand and performance-orientated?Being relevant not just today but in the futureTaking raw research data and turning it into something actionableWhy creating a brand personality that reflects a person is so powerfulCreating three or four core pillars that you stand forThe importance of building your brand foundation with the entire teamEnsuring that everything you create is measurablePicking a metric that mattersEnsuring diversity within your marketingWhat marketers should learn today to help them in 10, 20 and 50 years timeResources mentionedCanooHow to Stop Marketing With Your Ego and Become an Effective Marketer (4 steps)General MillsActivisionLyftMeUndiesMayur GuptaFreshlyRemeshTeslaLinkedInWhat You Do is Who You Are. How to Create Your Business Culture  - Ben HorowitzGood to Great - Jim CollinsGet In Let’s Go - Podcast***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuableTopics covered:Defining the voice of your customerUsing VoC to shape your copyDigging into the raw and messy elements of customer researchBeing smart about customer surveysThe value of VoC when done the right wayTips for creating more enticing customer surveysFiltering negative responses in order to write positive copyHow your mental state can impact your copywritingResources mentioned:Value Proposition: What Is It And How To Create OneKantanRespondlyBufferAT&TBase CRMConversion Excel InstituteHotjar3 Steps to Write Copy That Converts with Joanna WiebeCourseraJohns Hopkins University at CourseraNgram analyzerMechanical TurkTaskArmyExcel Pivot TablesPet DoorsCopy HackersLunaMetrics blogNarrative Design: Craft a Story Using Conspiracy Principles***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you brilliant at marketing for your clients but fail at marketing your own agency?It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else.In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies.You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you might think.Plus Dan gives us his thoughts on what marketers should learn today that will help them in the next 5, 10, and 20 years.Topics covered:Looking beyond referrals and going after salesWhat the hell are cobblers children are and what do they have to do with marketing?How agencies can resolve the problem of their own marketingRecognizing clients that are no longer a good fit for your agency and how to deal with thatThe importance of doing your homework before pitching to a new clientBeing proactive in your own marketingTurning case studies into a storyUsing live digital placements to your advantageHow to tell a story that will get you noticedResources mentioned:Sales SchemaBreakthrough Advertising by Eugene M. SchwartzThe Challenger Sale by Matthew Dixon and Brent AdamsonZero to One by Peter ThielThe Digital Agency Growth PodcastDrew McClellanBreak Through the Noise in Marketing by Doing LessHow to Start a Marketing Agency (a Practical, No-Bull Guide)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.Topics covered:Why Ryan really writes all of his emails in lowercaseThe truth about customer profiles (and why your ideal client doesn’t exist)How to develop a gut feeling about your potential customersWhy writing daily can help you discover your biggest strengthsWhat happens when you look at what your competitors aren’t doingWhy your mindset matters when it comes to getting more doneHow to become a better marketer by creatingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)How to Build a Growth Marketing Team (The Non-Sleazy Way)Fomo: Social Proof Marketing Platform@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.com: Ryan’s website and blogAll Marketers are Liars by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinLinchpin: Are You Indispensable? By Seth GodinBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way.Topics covered:I've decided to give you some pointers to help you navigate the unknown.Resources mentioned:Darebee: I use this site every day. It's a 100% free fitness resource to work out from home.Nike Training: a mobile app with hundreds of workout routines including yoga or high-intensity training.Calm: a meditation app that I use from time to time.Brain.fm: a site that plays music to concentrate, relax, meditate, etc. It's super effective. I'm using it right now to write this email.Calling your family, your friendsWatching "Tiger King" on NetflixInfluence: The Psychology of Persuasion by Robert B. CialdiniOgilvy on Advertising by David OgilvyPurple Cow by Seth GodinThe Brain Audit by Sean D’SouzaScientific Advertising by Claude HopkinsSapiens by Yuval HarariCXL Institute: for all things marketing, psychology, and growthReforge: advanced growth programsMini MBA in Marketing by Mark RitsonAHREFs Academy (100% free)André Chaperon's products, especially "AutoResponder Madness"Forget The Funnel: SaaS marketing workshops and trainingLearn Inbound videos: free videos from the best marketers on the planetMasterclass: online education platform covering a wide array of topics, including business, writing, persuasion, etc.MarketingExamples.com: real marketing case studies***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and OutsourceSchool.In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people.Topics covered:Why it is important to connect with influential peopleWhy influencer marketing is not a new concept at allWhy most people struggle with reaching out to peopleHow to get yourself on other people’s podcastsHow to manage your network and relationships by outsourcingHow to propose “content swap” to potential partnersThe biggest mistake people made in content partnershipsWhat Nathan thinks marketers should learn in 5, 10, 50 yearsResources mentioned:FreeeUpOutsourceSchoolOutsourceSchool FacebookGary VeeRussel BrunsonClickfunnelFinding Social Media Influencers The No-BS Way in 7 Steps with Tyler FarnsworthHow to Build an Influencer Program That Actually Works with Melinda ByerleyPipedriveMail mergeOutsourcing and Scaling with Nathan HirschSkubanaThe E-Myth Revisited by Michael E. GerberFunnel Hacking LiveProsper ShowBuilt to Last by Jim Collins***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?My guest today will teach you how to be funny with your copy and increase conversions.Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.Topics covered:Is there any industry that’s too serious for humor?How to convince your clients to use humorHow to research your customer’s sense of humor?How to make sure that the humor isn’t “off-brand”How to create a joke from customer reviewsThe improv’ frameworks you can use to produce humor on your copyHow to codify humor in your companyHow to use humor in “high-tension” moment in the customer journeyWhy humor can increase trustWhat Lianna thinks marketers should learn in 5, 10, 50 yearsResources mentioned:Learn InboundCards Against HumanityMichael Scott’s improv skit (The Office)KlaviyoPunchline Conversion CopywritingSNAP CopyPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Do you find it hard to find fresh ideas for your content?My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.Topics covered:Why companies just started noticing the power of content in the past couple of yearsWhy content is fundamental in today’s marketingThe first step to getting started in content marketingWhen you should NOT do content marketingHow to create an authentic, emotion sparking contentWhy SEO should not be the focal point of content creationResources mentioned:IntercomIntercom blogEoghan McCabeDes TraynorBrian DeanTomasz TunguzThe Compounding Returns of Content MarketingLessons Learned From Scaling A Product TeamGrowth TL;DRThe Drum***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.Topics covered:Why outreach is so important as marketersUsing you-focused outreach languageThe 7 steps to launch your first marketing outreach campaignAutomation versus personalizationOutreach sequences and successful follow-up campaignsMeasuring a successful outreach responseKai’s recommended resources and software toolsResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsKaiDavis.comThe Importance of Writing You Focused Emails by Kai DavisEmail Finder at Hunter.ioReply.io, Bluetick and Drip email automated toolsPipedrive CRM softwareThe Brain Audit by Sean D’SouzaThe Ultimate Sales Machine by Chet HolmesInfluence: The Psychology of Persuasion by Robert Cialdini***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘