4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Do you find it hard to find fresh ideas for your content?

My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.

In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.

Topics covered:

• Why companies just started noticing the power of content in the past couple of years
• Why content is fundamental in today’s marketing
• The first step to getting started in content marketing
• When you should NOT do content marketing
• How to create an authentic, emotion sparking content
• Why SEO should not be the focal point of content creation

Resources mentioned:

• Intercom
• Intercom blog
• Eoghan McCabe
• Des Traynor
• Brian Dean
• Tomasz Tunguz
• The Compounding Returns of Content Marketing
• Lessons Learned From Scaling A Product Team
• Growth TL;DR
• The Drum

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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