[REPLAY] How to Create 100% Accurate & Detailed Buyer Persona

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How to create 100% accurate and detailed buyer persona.

My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.

‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.

Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.

Topics covered:

• Why big data isn’t enough to understand people
• Step-by-step customer research methods
• How to effectively interview buyers
• The 5 Rings of Buying Insight
• Creating a buyer persona

Resources mentioned:

• Buyer Persona Institute
• Example
• How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
• Adele on Twitter @buyerpersona
• Adele on LinkedIn
• Buyer Persona Institute on LinkedIn
• How to Influence Buying Decisions Without Being Shady
• Buyer Personas Need to Die a Violent Death
• How to Convince People to Buy (Without Being Pushy)

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Finally...

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