Writing & Self-Publishing a Marketing Book: A No-Bull Guide

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.

After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.

Topics covered:

• Why April decided to launch a book
• Why keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers
• The dumb questions the publishing industry asked April throughout the process
• Learning experiences from writing and rewriting a book for five years
• How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book
• Why she scaled back her original manuscript to it’s published form available now
• How to find a self-publishing consulting group
• April’s experience with her book launch and the marketing plan that made it work

Resources mentioned:

• April Dunford on Everyone Hates Marketers
• April’s New Book
• Positioning: The Battle for Your Mind - Ries & Trout
• Chapters Indigo
• Barnes & Noble
• 1-800-CEO Reads
• Scribe
• Kindle Store
• April’s Twitter
• Editor's note: here's a list of 70+ books for entrepreneurs you might want to check out=

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘