Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Dec 18, 2018
Tim Soulo, CMO of Ahrefs and an SEO expert, shares his insights on keyword research and its vital role in SEO. He discusses the drawbacks of free keyword tools and introduces the concept of 'seed keywords' for niche targeting. Tim emphasizes why understanding user intent is crucial, even as Google's algorithms evolve. He also covers ethical backlink strategies that focus on genuine relationships, offering practical advice to boost your online presence. Dive in for actionable tips to enhance your SEO game!
57:39
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Quick takeaways
- Keyword research remains essential for SEO as it helps businesses connect with potential customers through targeted search queries.
- Understanding the importance of ClickStream data enhances keyword research by providing insights into current search trends and user behavior.
Deep dives
Book Launch Announcement
The speaker is excited to announce the launch of their book, 'Stand the Fuck Out,' which is now available for purchase. They express gratitude for the support received during the book's development, which led to a pause in publishing new podcast episodes. The book has been peer-reviewed by over 70 marketers, assuring potential readers of its quality. A special promotion includes free shipping and additional offers until December 3rd, encouraging listeners to check it out.
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