Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Mastering Keyword Research and SEO Strategy

This chapter explores the nuances of keyword research, stressing the need to analyze top-ranking pages and understand user intent rather than relying solely on search volume metrics. It discusses the evolving nature of Google's algorithms, highlighting the importance of quality content and the role of backlinks in determining website authority. Additionally, the chapter examines ethical strategies for building relationships and acquiring backlinks to enhance SEO efforts.

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