Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Power of Keyword Research in SEO

This chapter delves into the critical importance of keyword research as a foundational component of effective SEO strategies. It highlights the shift from traditional Google AdWords data to Clickstream data, emphasizing its advantages in understanding user intent and emerging search trends. By exploring practical examples, the chapter guides listeners through the process of aligning their offerings with customer needs using targeted keywords.

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