Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

Jul 10, 2018
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1
Introduction
00:00 • 2min
2
What Is Brand Positioning?
01:49 • 2min
3
Brand Positioning - It's Not About Who You Think You Are
03:31 • 2min
4
Brand Positioning and Perception
05:22 • 3min
5
The Social Component of Branding
08:02 • 2min
6
What Is the Difference Between a Marketing Strategy and Brand Positioning?
10:08 • 3min
7
How Long Did It Take You to Compile All That?
13:01 • 2min
8
What Are the 26 Options That Companies Can Pik?
14:51 • 4min
9
How to Position Yourself Better in the Market?
18:24 • 3min
10
How Do People Behave in a Specific Category?
21:30 • 2min
11
Is It Moving to a Different Platform?
23:57 • 2min
12
How to Satisfy a Similar Need
25:58 • 2min
13
How to Get a Healthy Digestive System
27:40 • 2min
14
Where Do You Start?
29:11 • 2min
15
What's the Origin of the Product?
31:04 • 5min
16
How to Convince People to Use Medicine They Don't Need
35:43 • 3min
17
The Context Frib of Reference
38:18 • 3min
18
How to Resolve a Category Paradox
41:31 • 3min
19
How to Position to Disrupt a Consumer Ritual
44:23 • 3min
20
How Do I Connect With My Customers?
47:10 • 5min
21
What Do You Think Marketers Should Learn?
51:40 • 2min
22
The Top 3 Resources You Recommend Listeners to Read, to Listen To, to Watcha Outside of Your Booka
53:46 • 2min
23
Isn't Your Book in Front of You?
56:03 • 4min