Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How Long Did It Take You to Compile All That?

i've always been a collector of case studies, and it literally maybe took me ten years, on and off to do that. So i nout that, i sat down monday morning and said, i monto read all the case studies until i get the model. And what i started to do is i started to prototype the approach in my work. You know, when i had climed workshops i started to use it, without calling it that way, but just to facilitate workshops and see what works andat what doesn't.

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